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BRAG! Subject of ABC 20/20 Feature Tomorrow Night Author Available for Interviews

July 24, 2003
PR Newswire

More Brag Parties and Workshops Coming Up In
           New York, Detroit, Los Angeles, and San Francisco

NEW YORK, July 24 /PRNewswire/ -- Has our culture taught us that men have a right to brag, while women should be humble and modest? asks Lynn Scherr in an ABC 20/20 promo for a BRAG! feature with Peggy Klaus airing tomorrow, Friday, July 25th at 10:00pm EST.

Klaus, a Berkeley, CA based communication coach, is the author of "BRAG! The Art of Tooting Your Own Horn Without Blowing It" (Warner Books, Hardcover, $24.95, June 1, 2003). The segment captures her popular BRAG workshops and parties where Klaus encourages participants to get over theirs fears of self-promotion and teaches them techniques for selling themselves in a way that ingratiates instead of grates.

"While self-promotion is recognized as one of the most important attributes for success, for most people, especially women, it's about as comfortable as having a root canal," writes Klaus, adding many talented women still abide by the "Good Girls Don't Brag" myth. This can affect referrals, negotiations of work schedule, salary, high-visibility assignments, and promotions.

BRAG! is actually written for both men and women. According to Klaus, while many men seem to be born with the brag gene, there are still others that grew up with the same self-limiting advice as women, especially if humility was a strong family virtue.

New York City: Tuesday, August 5, 5:30-8:00pm
For: Members of 100 Women In Hedge Funds (www.100womeninhedgefunds.org).
Location: Offices of JP Morgan Chase

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