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Who wants to be a billionaire? that's the loaded question Wall Street is asking hedge funds as it avidly courts their business. Profits are huge, but so are the risks. Is this the next new thing?

June 1, 2002
Institutional Investor

Firms are doing backflips to cater to hedge funds. Goldman Sachs runs a callin service for traveling hedge fund marketers who want to hook up quickly with prospective investors in any city in the world. Morgan Stanley preps nervous new hedge fund managers for their first meetings with clients in mock Q&A sessions called "friendly fire." Last month J.P. Morgan Chase & Co. hosted a talk by hedge fund wunderkind Ken Griffin, who runs Citadel Investment Group, to the new networking group 100 Women in Hedge Funds.

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